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Restaurant Grows by Social Media Monitoring
Burger place profits from social media This story about AJ Bomber’s social media monitoring using Twitter helped a restaurant take wing. A line in the piece captures the notion that success comes not...
View ArticleListen first! But only to the loudest voice?
by: Miriam Meischberger and Marius Ramdahl, interns at The ARF. Note: this post was udpated on February 24. Scroll down to see Update note. As a part of Social Media week, we had the opportunity to...
View ArticleThe 10 Skills Needed for Listening Research
Listening requires an expanded set of skills. That’s a point I make in nearly every presentation and workshop. Michalis Michael of UK-based DigitalMR recently posted about the roles digital researchers...
View ArticleNetbase CMO Lisa Joy Rosner on Brand Passion Index
During Re:think 2011 I intereviewed about a dozen leading companies and people. Those videos are produced and I’m be integrating them into the site. The first one is with Converseon’s Rob Key. This...
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Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank
Paul Mabray, CSO, Vintank Startup Vintank created a new “varietal” in social media listening, focusing their company’s offerings exclusively on the wine industry. They aim to provide an integrated...
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